Planning a trip to Jones County requires looking past standard travel brochures. Nestled in the Pine Belt, this Mississippi town transitioned from a booming lumber hub into a vibrant destination thanks to historic preservation and television spotlight. If you're wondering what to do here, the answer starts downtown. You'll find block after block of restored brick storefronts, artisan workshops, and tree-lined residential avenues featuring some of the finest turn-of-the-century architecture in the South.
Unlike fast-paced metropolitan getaways, a visit here moves at a deliberate, welcoming Southern pace. Whether you're a fan of the hit HGTV series Home Town or simply hunting for authentic local culture, antique treasures, and fine art, navigating the historic district takes intention. This guide breaks down the essential stops, local dining spots, and practical tips to help you experience the town like a resident rather than a casual tourist.
Experience the Heart of Downtown Laurel
Downtown serves as the anchor of any itinerary. Central Avenue and Magnolia Street form a dense, walkable core where local merchants keep historic brick buildings humming with activity.
Laurel Mercantile Co. and Scotsman General Store
Your first stop should be the flagship Laurel Mercantile Co., located right on Magnolia Street. It's the retail home base established by the stars of Home Town, offering American-made goods, apparel, and home decor. Just a short walk away sits the Scotsman General Store, modeled after old-timey country stores. Grab a bottled soda from the walk-in cooler, order a custom flavor at the Scotsman Snowball Stand, and look through the viewing window to catch a glimpse of the woodshop where custom furniture pieces come together.
The Scent Library
Tucked right near the mercantile yard, The Scent Library is a dedicated space housing custom fragrance memories. You can sample and purchase hand-poured candles and bespoke scents inspired by local memories and natural surroundings.
Independent Boutiques and Antiques
The historic district thrives on independent retail. Stroll down the blocks to browse shops like Southern Antiques, Patina's, and Guild and Gentry. From vintage cast-iron cookware to custom leather goods and handcrafted jewelry, the shopping district prioritizes local craftsmanship over mass-produced souvenirs.
Immerse Yourself in Art and History
Beyond the retail storefronts, the town holds deep cultural roots that predate modern television by more than a century.
Lauren Rogers Museum of Art
Founded in 1923 as Mississippi's very first art museum, the Lauren Rogers Museum of Art occupies a stunning historic building originally built as a family home. The permanent collections feature European art, American art, nineteenth-century Japanese woodblock prints, and Native American baskets. Admission is free, making it an accessible and world-class cultural stop right at the edge of the historic residential district.
Fifth Avenue Historic District
Step outside the museum and take a walking tour down North Fifth Avenue. This residential corridor features sweeping lawns and magnificent historic properties built during the early 1900s lumber boom. Notable stops include the Italianate Renaissance Revival mansion at 540 North Fifth Avenue and the Prairie-style Rogers-Green House. Many of these homes feature distinctive architectural details like Roman bricks, sprawling wraparound porches, and lush, manicured gardens.
Where to Eat and Drink Locally
A proper itinerary must account for local culinary staples. Downtown dining ranges from quick daytime lunch spots to cozy sit-down dinners.
- Mimmo's: Known for scratch-made Italian cuisine, fresh pasta, and vibrant brick-oven pizzas right in the middle of downtown.
- Café La Fleur: An inviting spot for fresh breakfast items, gourmet coffee, and lunch options.
- Pearl's Diner: A local favorite serving classic Southern comfort food, including hearty meat-and-three plates.
- The Loft on Central: Ideal for a relaxed evening meal featuring diverse menu options in a historic upper-story setting.
Practical Tips for Your Visit
Navigating a small historic town requires a bit of local awareness to ensure your trip runs smoothly.
Parking and Navigation
Downtown features several large public parking lots located just one block off Central Avenue—typically behind Mimmo's or near the local library. Construction and municipal updates occasionally shift traffic patterns, but pedestrian sidewalks remain fully open for exploration. If you want a unique way to see the sights, look into local golf cart rentals or guided cart tours like Bolton Home Town Tours to zip down the historic avenues.
Timing Your Trip
While a single day allows you to hit the primary downtown shops and the art museum, a full weekend gives you time to explore the outlying history. If you visit during October, check out the annual Loblolly Festival, which celebrates the area's timber heritage with crafts, food trucks, and live music.
Frequently Asked Questions
Do I need a car to get around downtown Laurel?
No. Once you park in one of the municipal lots near Central Avenue or Magnolia Street, the entire core shopping and dining district is completely walkable. For historic residential tours further up Fifth Avenue, a bike, golf cart, or short drive is helpful.
Are the buildings and shops seen on Home Town open to the public?
Yes. Popular locations like Laurel Mercantile Co., Scotsman General Store, and the Scent Library welcome visitors daily. Keep in mind that private residential homes featured on television remain private property, so view them from the public sidewalk.
How much time should I set aside for the Lauren Rogers Museum of Art?
Plan for about one to two hours. This provides ample time to walk through the permanent galleries, view the special rotating exhibitions, and enjoy the tranquil outdoor spaces surrounding the building.
Are there outdoor attractions near town?
Yes. If you want to experience nature outside the historic district, the nearby Desoto National Forest offers extensive pine woods, hiking trails, and quiet streams for outdoor recreation.
