Sam N Colby refer to the internet content creators and best friends Samuel John Golbach and Cole Robert Brock, who built a massive digital following through viral comedy sketches, abandoned place exploration, and large-scale paranormal investigations. Originating from Kansas, the duo transitioned from short-form loops on Vine to long-form storytelling on YouTube, accumulating over 16 million subscribers by documenting high-profile haunted locations across the globe.
Understanding their trajectory requires looking past surface-level ghost stories to examine how two teenagers turned high school band camp acquaintance into an independent media enterprise. Their travels span historic sites, abandoned asylums, and infamous residential landmarks, shaping a distinct subgenre of digital exploration.
Early Life and Origins in Kansas
Sam Golbach and Colby Brock grew up in the suburbs of Kansas, meeting as freshmen during a high school summer band camp. Both teens struggled with social confidence initially, making a pact to push each other out of their comfort zones. That growing friendship coincided with the rise of mobile video platforms.
In 2014, they launched their joint digital presence on Vine, creating comedy skits, prank videos, and relatable teen content. Their short-form clips caught on rapidly, pushing them past one million followers before the platform shut down. That early success laid the foundation for a permanent creative partnership, prompting them to move their operations to YouTube in late 2014 and eventually relocate to Los Angeles to scale their production capabilities.
The Shift from Urban Exploration to Paranormal Investigations
When Vine closed its doors, Sam and Colby pivoted toward standard vlogs and urban exploration—visiting restricted zones, construction sites, and empty structures. However, a major legal wake-up call altered their path. While exploring an abandoned facility, law enforcement detained them at gunpoint. Facing potential criminal charges and realizing the extreme dangers of trespassing, the duo permanently abandoned urban exploration.
This forced pivot pushed them toward authorized, permission-based investigations of historical and reportedly haunted locations starting around 2019. Their travels evolved from simple pranks and casual vlogs into structured documentary series. Key milestones in this transition included:
- The Conjuring House: Exploring the real-life Rhode Island home that inspired the famous horror franchise, which later expanded into feature-length documentary projects.
- Hell Week: An annual Halloween-themed special focusing on locations with intense dark histories.
- The International Trilogy: Expanding their investigations overseas to document historic, haunted sites across the United Kingdom.
Their approach relies heavily on bringing fellow internet personalities, magicians, and occasionally mediums onto location to analyze historical anomalies. While skeptics debate the validity of ghost hunting content, the pair treat their projects as narrative-driven exploration, blending local history with cinematic production values.
Overcoming Personal Challenges Behind the Scenes
Publicly, Sam and Colby maintain a fast-paced travel schedule, but their career has faced significant disruptions. In early 2023, Colby Brock announced he had been diagnosed with testicular cancer. The diagnosis put production on hold while he underwent treatment and surgeries.
By mid-2023, Brock shared that he was cancer-free, returning to content creation and high-activity travel shortly afterward. Around the same time, Sam Golbach navigated major transitions in his personal life, including a high-profile public breakup and a subsequent relationship with internet personality Sofie Dossi. Documenting these real-life hurdles helped cement a closer bond with their audience, shifting fan perception from casual viewers to long-term supporters.
Content Strategy and Independent Production
Unlike traditional television crews, Sam and Colby operate primarily as independent digital producers. They handle conceptual planning, brand partnerships, and physical merchandising through platforms like Shop XPLR. Their cinematic releases—such as their feature-length YouTube films documenting week-long stays in haunted properties—demonstrate a shift away from traditional episodic vlogging toward premium digital cinema.
They routinely collaborate with mainstream creators like Nick Di Giovanni and various gaming personalities, bridging the gap between traditional YouTube culture and documentary-style adventure travel. This cross-pollination keeps their channel relevant across shifting algorithmic trends.
Frequently Asked Questions
When did Sam and Colby start making videos together?
They began creating content together in 2014 on the short-form video app Vine before moving to YouTube later that same year.
Did Sam and Colby ever get arrested?
They were detained at gunpoint during an unauthorized urban exploration video early in their career. The incident scared them away from illegal trespassing entirely, leading them to focus exclusively on permitted historical and paranormal investigations.
Where are Sam and Colby originally from?
Both creators grew up in Kansas before relocating to Los Angeles to pursue digital media full-time.
What is their most popular video series?
Some of their most viewed and discussed projects include their multi-part explorations of The Conjuring House, the Stanley Hotel, and their annual Hell Week Halloween specials.