Rasheeda Frost has built an estimated net worth of $600,000 through a multi-decade career that spans independent southern hip-hop, reality television, and physical retail stores in Atlanta and Houston. While online estimates fluctuate, her financial footprint reflects a consistent pivot from music royalties into physical storefronts, cosmetics, and hospitality.
Long before reality television brought her household name to millions, she was grinding as an independent hip-hop artist in the early 2000s. By diversifying her income streams rather than relying solely on chart placements, she established a resilient brand framework. Here is how her career evolved and how she accumulated her wealth.
Early Music Beginnings and Independent Success
Rasheeda launched her professional music career in the late 1990s as a member of the hip-hop group Da Kaperz before venturing out as a solo artist. She earned recognition in the southern club and mixtape scene, eventually earning the moniker "Queen of Crunk" due to her high-energy delivery on tracks like "Georgia Peach" and "Vibrate" with Petey Pablo.
As an independent artist, she retained greater control over her master recordings and merchandise rights than many major-label artists of her era. This independent mindset laid the groundwork for her later business ventures:
- Self-Released Albums: Projects like Dirty South and Ghetto Dream built a loyal regional fanbase.
- Mixtape Circuit: Heavy touring and consistent mixtape drops kept her relevant in competitive southern hip-hop markets.
- BET Recognition: She made history as one of the first independent female artists to secure high-profile award nods, including BET Best Female Hip Hop Artist nominations.
Reality Television and Brand Amplification
Music provided her initial platform, but television supercharged her visibility. In 2012, Rasheeda joined the original cast of VH1's hit reality series Love & Hip Hop: Atlanta.
Reality television served as a massive, free marketing engine for her entrepreneurial ambitions. Instead of using the platform solely for drama, she prominently featured her business launches on air. This direct exposure converted millions of weekly viewers into customers for her burgeoning retail brands. Furthermore, her earnings per episode on the franchise added a reliable, recurring revenue stream to her portfolio.
Retail Empires: Pressed Boutique and E-Commerce
The cornerstone of Rasheeda's business career is Pressed Boutique. Launched initially as an online store (ImBossy.com), she expanded into brick-and-mortar retail by opening her first physical flagship store in Buckhead, Atlanta, in 2015.
She later expanded by opening a second location in Houston, Texas. Pressed specializes in women's clothing, accessories, and cosmetics under her Poiz Cosmetics line. Managing physical retail spaces in high-end shopping districts required substantial overhead, but the brand's integration with her social media following and television appearances sustained its profitability.
Hospitality and Real Estate Ventures
Beyond fashion, Rasheeda and her husband, Kirk Frost, expanded into the Atlanta food and beverage scene by opening Frost Bistro & Bar in the Castleberry Hill neighborhood. The restaurant serves as a popular dining and nightlife spot in the city, adding food service revenue to her mix.
In addition to hospitality and retail, the couple has invested heavily in real estate. They own and manage multiple residential and commercial properties in the Atlanta area. While Kirk typically manages the construction and structural aspects of home flipping, Rasheeda oversees interior design, turning property development into an active, hands-on investment stream.
Frequently Asked Questions
What is Rasheeda's primary source of income?
While she initially built her fame through music, her primary revenue streams today come from her retail clothing brand (Pressed Boutique), reality television appearances, and real estate investments in Atlanta.
When did Rasheeda open Pressed Boutique?
She launched the online store in 2011 and opened her first physical brick-and-mortar storefront in Atlanta in 2015, followed by her Houston location in 2018.
Is Rasheeda still active in music?
She transitioned away from heavy touring and releasing full-length studio albums to focus on her entrepreneurial enterprises and television career, though she occasionally drops music or features.
How many children does Rasheeda have?
She and her husband Kirk Frost share two sons, Zain and Karter, whose upbringing is frequently highlighted across her social media and television platforms.
