Shopping for official football gear in Colorado centers around the NFL store Denver options available to local fans and visitors. If you're hunting for authentic jerseys, sideline hats, or rare memorabilia, knowing where to go saves you time and ensures you buy genuine licensed merchandise rather than cheap knockoffs.
The primary destination for official merchandise is the Broncos Team Store located at Empower Field at Mile High. Unlike generic online retailers or random brick-and-mortar sports outlets, this official stadium shop carries an unmatched inventory directly tied to the franchise and the league.
Where to Find Official Gear in Denver
When looking for an physical shopping experience, you won't find a standalone multi-team "NFL Flagship Superstore" in downtown Denver. Instead, the market is anchored by the official team store and major sporting goods distributors.
- Broncos Team Store at Empower Field at Mile High: Situated at 1701 Bryant Street, this is the definitive brick-and-mortar location for official gear. It sits on the south end of the stadium near the main scoreboard.
- Local Sports Retail Outlets: Regional chains like Dick's Sporting Goods locations across the Denver metro area stock a strong selection of licensed apparel, though their inventory focuses heavily on the Broncos with limited items for other NFL franchises.
- Online Platforms: For out-of-market teams or specific player jerseys not stocked locally, fans rely on the NFL Shop or the Denver Broncos Official Shop.
Visiting the Broncos Team Store
Heading to the stadium store requires a bit of planning regarding hours, parking, and stadium rules.
Hours and Access
The team store operates Monday through Saturday, typically opening from 10:00 AM to 5:00 PM. On Thursday Night Football game days, the store opens later at 2:00 PM, and special hours apply during Sunday home games or major stadium events. You don't need a game ticket to visit the store during regular weekday and Saturday hours, making it easy to drop by without fighting game-day crowds.
Store Policies to Keep in Mind
If you visit on a game day or during specific stadium events, you must adhere to the venue's security guidelines. The stadium enforces a strict clear bag policy. Bringing oversized backpacks or non-compliant purses will result in entry denial at security checkpoints, even if you're only heading to the retail shop.
What You Can Buy
The inventory at the official physical location spans several categories designed for die-hard supporters.
- Authentic and Replica Jerseys: You'll find home, away, and alternate jerseys featuring current stars as well as custom name-and-number options.
- Sideline and Draft Headwear: New Era caps, beanies, and visors worn by players and coaches on the field are stocked year-round.
- Tailgating and Home Goods: Grilling accessories, flags, pint glasses, and bedding emblazoned with team logos help fans upgrade their game-day setups at home.
- Cold-Weather Gear: Given Denver's climate, the store maintains a heavy stock of winter coats, hoodies, and thermal wear designed for late-season games.
Common Shopping Mistakes
shoppers often run into a few predictable pitfalls when hunting for gear in the Mile High City.
- Assuming downtown storefronts exist: Generic travel guides sometimes point tourists toward non-existent multi-sport league flagships in downtown commercial districts. Always verify addresses before traveling across town.
- Ignoring gameday parking restrictions: Trying to visit the stadium store a few hours before kickoff without a parking pass leads to massive headaches. Park in designated public lots or use light rail transit.
- Buying unlicensed street merchandise: Vendors outside the stadium perimeter often sell bootleg shirts and hats. These items feature inferior fabrics, fading logos, and lack official licensing tags.
Frequently Asked Questions
Can I buy gear for other NFL teams at the stadium store?
The inventory at Empower Field focuses almost exclusively on the Denver Broncos and general NFL-branded Shield merchandise. If you want gear for an AFC West rival or an NFC team, you'll need to shop online.
Are prices higher at the physical stadium store?
Retail prices mirror official online prices set by the league and Fanatics. However, physical stores occasionally run exclusive clearance sales on older player stock or end-of-season items that online shoppers might miss.
Is parking free when visiting the team store on non-game days?
Yes, short-term parking near the store entrance is generally accessible and free of charge during regular weekday business hours, though major stadium events can alter lot availability.
Does the store offer jersey customization?
The retail staff can heat-press names and numbers onto blank jerseys, though turnaround times vary depending on store traffic and inventory availability for specific players.
