When the K-pop group NewJeans dropped their music video for "How Sweet", the internet immediately started buzzing about the distinct, nostalgic Taiwanese backdrops featured throughout the visual. Rather than opting for polished, CGI-heavy sets, the group filmed across everyday streets, alleyways, and community hubs in Taipei and New Taipei City. This creative choice transformed ordinary urban landscapes into must-visit pilgrimage sites for international fans, blending K-pop culture with authentic local travel.
Exploring these filming spots gives travelers a unique lens through which to experience Taipei's retro aesthetic, far away from standard luxury resorts. Understanding the exact locations, navigating transit options, and respecting local neighborhoods ensures a smooth journey.
Unpacking the "How Sweet" Taiwan Filming Locations
The production choice to shoot in unpolished, everyday public areas gives the video an intimate, grounded feel. Fans traveling to Taiwan can visit these exact coordinates to trace the footsteps of Minji, Hanni, Danielle, Haerin, and Hyein.
The Huajiang Housing Community
Located in the Wanhua District of Taipei, this residential complex serves as a primary visual anchor. Built in the 1970s and 1980s, the brutalist-style architecture features interconnected pedestrian overpasses linking multiple residential blocks.
- Atmosphere: The muted concrete textures and retro signage capture the classic urban texture of old Taipei.
- Etiquette: Because this is a densely populated, working-class residential area where everyday citizens live and work, visitors must keep noise levels to an absolute minimum and avoid blocking narrow walkways.
Street Corners and Local Markets
Several scenes capture the group walking past traditional Taiwanese storefronts, convenience stores, and traffic intersections. While some shots utilize classic Taipei streetscapes, others extend into adjacent districts known for small-scale local commerce.
- The Vibe: Neon-lit signage, scooter-filled lanes, and open-front mom-and-pop shops define these frames.
- Navigation: Many of these spots sit within walking distance of older metro stations, allowing fans to string together an afternoon walking tour.
Planning Your Taipei Filming Location Itinerary
Visiting these spots efficiently requires careful mapping, as they are spread across different districts rather than clustered in a single tourist park.
Recommended Daily Route
- Morning Start: Begin your morning in Wanhua District to view the architectural lines of the older housing complexes while local foot traffic is light.
- Midday Transit: Hop on the Taipei Metro (MRT) to shift toward central Taipei neighborhoods for local street photography and food stops.
- Evening Finish: Conclude near transit hubs that offer easy connections back to major lodging districts like Ximending or Daan.
Transportation Logistics
Renting a private chartered car with a local driver is a popular option for fans who want to hit multiple dispersed MV locations in a single day without dealing with complex bus transfers. Alternatively, Taipei's public transit network—including the MRT and well-connected bus routes—provides a budget-friendly and highly reliable way to navigate the city independently.
Respectful Tourism and Community Guidelines
When international fandoms converge on residential areas, local communities can experience friction. Balancing fandom enthusiasm with respect for local residents protects the integrity of these neighborhoods.
- Noise Control: Keep conversations quiet, especially early in the morning or late at night.
- Privacy Boundaries: Refrain from photographing private apartment interiors, laundry lines, or residents without explicit permission.
- Supporting Local Businesses: Grab a drink or a snack at the small neighborhood convenience stores and eateries featured in or near the shoot locations to give back directly to the local economy.
According to the Taipei City Government Department of Information and Tourism, mindful tourism helps preserve the authentic charm that attracts international productions to the city's older districts in the first place.
Common Mistakes to Avoid
Travelers eager to recreate their favorite music video frames often fall into predictable logistical traps.
- Rushing the Itinerary: Trying to pack too many distant locations into a single afternoon leads to burnout due to Taipei's heavy midday traffic.
- Ignoring Local Ordinances: Unauthorized commercial filming or setting up bulky lighting equipment in tight public alleyways can draw complaints from local authorities. Stick to handheld personal cameras.
- Neglecting Weather Gear: Taipei experiences sudden tropical downpours. Always pack a compact umbrella, regardless of the morning forecast.
For broader travel advisories and entry requirements, check official guidelines via the Bureau of Consular Affairs, Ministry of Foreign Affairs, Taiwan.
Frequently Asked Questions
Are there official NewJeans merchandise shops at the filming locations?
No, the filming locations are ordinary public streets and residential zones rather than commercial tourist attractions. While some nearby convenience stores added themed displays or cutouts shortly after the video release, they function primarily as everyday neighborhood businesses.
How long does it take to visit the main spots?
Allocating a full day allows you to comfortably travel between the Wanhua District complexes and surrounding street locations without rushing.
What is the best season to visit Taipei for sightseeing?
The autumn months from October through November offer comfortable temperatures, lower humidity, and minimal rainfall, making them ideal for walking tours.
Can I access all filming locations using public transit?
Yes, nearly all urban spots in Taipei are accessible via the MRT system paired with short walks or local bus hops.
