While political figures often occupy the public eye for their policies, public office, and media appearances, their families operate behind the scenes. For high-profile figures like former South Dakota Governor and federal official Kristi Noem, public interest frequently extends to her immediate family. Together with her husband, Bryon Noem, she raised three children: Kassidy, Kennedy, and Booker.
Understanding who the Noem children are requires looking past political headlines and examining their individual paths. Each sibling has navigated growing up in the political spotlight differently, pursuing distinct professional careers, building young families, and managing public scrutiny.
The Noem Family Background
Kristi and Bryon Noem married young in the early 1990s, long before her tenure in the South Dakota legislature, her time in the U.S. House of Representatives, or her executive leadership roles. Their children grew up on a working farm and ranch in rural South Dakota, an environment that shaped the family's shared passion for agriculture, hunting, and outdoor life.
As Noem's political career scaled from state-level politics to national prominence, her children transitioned from private citizens to figures of public curiosity. Despite the spotlight, all three siblings carved out individual identities spanning real estate, corporate business, wellness entrepreneurship, and non-profit leadership.
Kassidy Noem-Peters: The Eldest Daughter
Born on April 21, 1994, Kassidy Noem-Peters is the oldest of the three children. Growing up, she was an active high school athlete who played both volleyball and basketball. She initially pursued higher education at the University of Sioux Falls with a focus on pre-dentistry before transferring to South Dakota State University. She graduated in 2016 with a degree in Agricultural Business and Management.
Kassidy initially entered the professional world as a certified real estate appraiser. Her career in the field drew intense public attention and political controversy following allegations regarding her state certification process. Amid heavy media scrutiny and an official inquiry—though her mother denied any involvement—Kassidy ultimately surrendered her appraiser license to protect her personal and professional well-being, noting the intense damage the spotlight caused her business.
Following her exit from the real estate sector, Kassidy shifted her focus to the non-profit and community service space. She has worked as a director of development for several organizations, including Call to Freedom, Collision Student Ministries, and Pheasants Forever.
Family Life and Outdoors
Outside of her professional work, Kassidy documents her life as a mother and wife on social media. She married Kyle Peters in June 2019. Her husband maintains an active professional profile as a farmer, pilot, real estate owner, and local city councilman. The couple shares three young children: Adeline, Branch, and Lennon. Kassidy remains an avid outdoorswoman, frequently sharing photographs from hunting expeditions in rural landscapes.
Kennedy Noem-Frick: Corporate Career and Wellness Entrepreneur
Kennedy Noem is the middle child of the family. Like her siblings, she spent her formative years immersed in South Dakota's rural culture before pursuing higher education and corporate aspirations.
Kennedy earned her undergraduate degree and later attended Belmont University's Jack C. Massey Graduate School of Business, where she secured her Master of Business Administration (MBA) degree. Professionally, she has built a solid corporate resume, working as an account executive for commercial organizations.
In addition to her corporate path, Kennedy is an entrepreneur. She launched a wellness venture called Studio Seven Wellness, focusing on fitness coaching, Pilates sessions, and health routines shared via digital platforms.
Kennedy married Tanner Frick. Like the rest of the family, she maintains a close connection to her roots, occasionally sharing glimpses of her outdoor lifestyle, fitness philosophy, and family milestones online.
Booker Noem: The Youngest Sibling
Booker Noem is the youngest child and only son of Kristi and Bryon Noem. Growing up, Booker faced notable health challenges during his early years, which prompted his parents to lean heavily on their faith and family support system.
As he transitioned into adulthood, Booker stayed largely out of the intense corporate and public spheres navigated by his older sisters. Family social media posts and public mentions depict him as an active, outdoor-oriented young man who enjoys participating in traditional rural activities, including hunting and sports with his father. While his sisters have established public-facing professional brands and corporate careers, Booker has kept a relatively low profile.
Common Misconceptions About the Noem Children
Because public figures often face rumors and internet speculation, several myths persist regarding the Noem family.
- The Governor's Mansion Residence: Rumors circulated online claiming that Kassidy and her family permanently resided inside the South Dakota governor's official residence. Local public broadcasting outlets and investigative reports clarified that while the family is close-knit, they maintain independent residences.
- Uniform Political Careers: While Kristi Noem is a prominent national political figure, her children have pursued independent tracks in business, non-profit development, and wellness rather than immediately stepping into elected public office themselves.
- Corporate Monopolies: Online speculation sometimes suggests the Noem children manage large state-linked enterprises. In reality, their professional backgrounds span private corporate sales, non-profit fundraising, independent fitness entrepreneurship, and agriculture.
Frequently Asked Questions
How many children do Kristi and Bryon Noem have?
Kristi and Bryon Noem have three children together: Kassidy, Kennedy, and Booker.
What are the careers of Kristi Noem's children?
Kassidy has worked in non-profit development and agriculture-related fields; Kennedy works as a corporate account executive and runs a wellness and fitness business; and Booker maintains a private life with a focus on family and outdoor activities.
Are the Noem children married?
Yes. Kassidy is married to Kyle Peters, and Kennedy is married to Tanner Frick. They have expanded the family with several grandchildren.
Where did the Noem children go to college?
The siblings attended various institutions, including the University of Sioux Falls, South Dakota State University, and Belmont University's Jack C. Massey Graduate School of Business.
