Public figures often draw intense media scrutiny, but their immediate families frequently navigate a quieter reality away from the headlines. For Kristi Noem—the former governor of South Dakota and federal official—her life with her husband, Bryon Noem, centers around their three children: Kassidy, Kennedy, and Booker. While national debates focus on political maneuvers and administrative policies, the family’s day-to-day dynamic involves rural roots, business ventures, and young families. Understanding who they are sheds light on the personal background behind a high-profile political figure.
The Noem children grew up on a farm in rural South Dakota, shaping a lifestyle grounded in agriculture, outdoor sports, and family business. As each child reached adulthood, they pursued distinct paths spanning real estate, corporate enterprise, non-profit work, and wellness ventures. Examining their respective backgrounds reveals how they balance private ambitions with the unique spotlight of having a nationally recognized mother.
Kassidy Noem-Peters: The Eldest Daughter
Born on April 21, 1994, Kassidy is the oldest of the three Noem children. During her school years, she competed actively in sports like basketball and volleyball, later attending the University of Sioux Falls before transferring to South Dakota State University. She graduated in 2016 with a degree in Agricultural Business and Management.
Kassidy initially pursued a career in real estate appraisal, a path that drew unexpected public controversy. Media inquiries questioned whether state office influence played a role in her professional certification. Although those claims were denied, the intense public pressure prompted Kassidy to step away from the industry and surrender her license to protect her business and personal peace.
Following her departure from real estate, Kassidy shifted toward non-profit and community development roles, working with organizations such as Call to Freedom and Pheasants Forever. In June 2019, she married Kyle Peters, who later became involved in local economic development and city governance. The couple shares three young children—Adeline, Branch, and Lennon—making Kristi Noem a grandmother. Kassidy balances family life with outdoor activities, frequently documenting rural traditions and hunting pursuits on social media.
Kennedy Noem-Frick: Corporate Enterprise and Wellness
As the middle child, Kennedy has carved out a path blending corporate ambition with entrepreneurial projects. After completing her undergraduate studies, she pursued higher education at Belmont University's Jack C. Massey Graduate School of Business, earning an MBA. Professionally, she built experience in the corporate sector, working as an account executive.
Beyond her corporate pursuits, Kennedy established a presence in the health and fitness space. She launched Studio Seven Wellness, an enterprise focused on Pilates training and wellness routines. Her professional updates and active lifestyle are frequently shared through digital platforms. In her personal life, Kennedy married Tanner Frick in 2020, integrating further into the tight-knit community network shared by the family across South Dakota.
Unlike her older sister's career pivot under media glare, Kennedy has maintained a lower public profile, focusing primarily on her business endeavors and corporate responsibilities. Her trajectory highlights a distinct shift toward modern business leadership and independent enterprise.
Booker Noem: The Youngest and Early Health Challenges
Booker is the youngest child and only son of Kristi and Bryon Noem. Growing up, Booker faced significant medical hurdles. During his early childhood, he dealt with severe respiratory issues that required frequent hospital visits and continuous use of breathing treatments. Family accounts highlight these formative years as a period of intense worry, requiring constant vigilance and care from both parents.
As he grew older, Booker overcame these childhood health struggles, developing an affinity for athletics and outdoor life. Family members often describe him as thoughtful, serious, and deeply connected to rural traditions. While he has remained largely out of the political spotlight compared to his parents, he participates actively in family gatherings, sports, and regional outdoor recreation.
The Broader Family Dynamic and Public Scrutiny
Growing up with a parent in high-office politics exposes families to unique pressures. Every career move, business choice, and personal milestone undergoes public examination. Despite these challenges, the Noem family maintains a unified front, anchored by shared traditions in farming, hunting, and local community engagement.
The family dynamic reflects traditional Midwestern values combined with modern media visibility. While the daughters manage growing households and independent careers, the youngest son maintains a private lifestyle. Their collective experiences illustrate the realities faced by second-generation family members connected to major political figures.
Frequently Asked Questions
How many children does Kristi Noem have?
Kristi Noem has three children with her husband Bryon: Kassidy, Kennedy, and Booker.
What are the names and ages of Kristi Noem's children?
The eldest is Kassidy (born in 1994), followed by Kennedy, and the youngest is Booker.
What do Kristi Noem's children do for a living?
Kassidy has worked in non-profit development and agricultural administration. Kennedy holds an MBA, works as a corporate account executive, and runs a wellness business. Booker maintains a private life focusing on family and outdoor pursuits.
Are Kristi Noem's children married?
Yes, both daughters are married. Kassidy married Kyle Peters in 2019, and Kennedy married Tanner Frick in 2020.
