Long before they traded MTV cameras for heavy-duty power tools, Cole and Chelsea DeBoer built a massive following by simply sharing their lives. Today, they operate as a formidable lifestyle and home-renovation brand worth millions.
Combined, Cole and Chelsea DeBoer hold an estimated net worth between $2 million and $3 million, generated through reality television salaries, e-commerce clothing lines, brand partnerships, and their hit HGTV series Down Home Fab. Transitioning from early morning farm life in South Dakota to prime-time television took strategic branding, calculated business ventures, and a distinct design aesthetic that fans instantly recognize.
From Reality TV Roots to South Dakota Renovation Moguls
Chelsea first entered the public eye as a teenager on MTV's Teen Mom 2, sharing her personal journey of motherhood with millions of viewers. When she met Cole DeBoer in 2014, the dynamic on screen shifted. Viewers watched their relationship blossom into a quiet, grounded romance based in South Dakota, culminating in their marriage.
By late 2020, Chelsea made the conscious decision to step away from the franchise that made her famous, seeking privacy and a fresh creative outlet. Rather than fading from the spotlight, the couple leaned into their shared passion for home design and building. They started documenting their own home builds on social media, which caught the attention of network executives looking for authentic, lifestyle-driven talent.
The Business Ventures Driving Their Empire
The DeBoers didn't rely solely on television checks to build their financial foundation. Instead, they diversified across several distinct revenue streams:
- Down Home Fab: Their flagship HGTV show features the couple taking on chaotic client homes in Sioux Falls and transforming them using bold, rustic-glam aesthetics.
- Apparel and E-Commerce: Chelsea launched Lily & Lottie, a clothing line focused on comfortable, accessible styles designed to empower everyday wearers.
- Home Decor and Goods: Building on the popularity of their interior design work, they expanded into physical retail and home decor items, curating pieces that match their signature neutral-and-black palette.
- Digital Brand Partnerships: Leveraging millions of combined social media followers, the pair commands top-tier rates for sponsored campaigns with lifestyle, family, and home brands.
Defining the DeBoer Design Aesthetic
If you watch an episode of Down Home Fab, you'll quickly notice that Cole and Chelsea reject cookie-cutter suburban trends in favor of high-contrast design choices. Their signature style relies heavily on black accents, natural wood textures, leather, cowhide elements, and moody lighting.
Cole brings hands-on construction capability to the table, handling physical demolition and structural execution, while Chelsea spearheads the creative vision, spatial flow, and styling. This division of labor allows them to function efficiently as a contracting duo without outsourcing every detail of their projects.
Frequently Asked Questions
How did Cole and Chelsea meet?
They met by chance in 2014 at a gas station in South Dakota. Cole noticed Chelsea from her television appearances, worked up the courage to reach out via social media afterward, and they went on their first date shortly after.
How many children do Cole and Chelsea have?
They share four children together. Chelsea has an older daughter, Aubree, from a previous relationship, and she and Cole share three biological children: Watson, Layne, and Walker.
Where do Cole and Chelsea live?
The family lives on a modern rural property outside of Sioux Falls, South Dakota, where they enjoy open land, farm animals, and a slower pace away from major coastal media hubs.
Do they still own their retail businesses?
Yes, alongside their television commitments, they continue to run and manage their e-commerce and physical retail ventures, treating design as a full-time, year-round profession.
