Ava Marie and Leah Rose Clements, widely known as the Clements Twins, entered the public eye at a remarkably young age. Their journey from children signed to modeling agencies to digital personalities with millions of followers offers a clear look at how contemporary child modeling and social media influence intersect.
Their mother, Jaqi Clements, initially launched their modeling careers when the girls were just six months old. After a brief hiatus, they re-entered the industry in July 2017 when they turned seven, quickly gaining viral attention on Instagram. Today, they manage a massive digital presence alongside brand partnerships, modeling ventures, and content creation that tracks their daily lives, travels, and fashion choices.
Early Beginnings and the Path to Modeling
The twins' introduction to the entertainment industry started long before their social media breakthrough. When they were infants, their mother signed them with an agency in Los Angeles. However, balancing infant modeling with a toddler and a newborn proved overwhelming, and the family stepped away from the industry after a few months.
When the girls turned seven in 2017, their mother felt they had developed outgoing personalities and an interest in performing. She posted a few professional photographs on a newly created Instagram account. Within months, the account gained hundreds of thousands of followers, fueled by user shares and media features highlighting their striking features. Further information on this are explored by Associated Press.
- First agency contracts: Shortly after their Instagram went viral, they signed with two major modeling agencies in Los Angeles.
- Brand collaborations: They began booking jobs for children's clothing brands, boutiques, and international retail lines.
- Media spotlight: Major entertainment and lifestyle outlets featured them, frequently labeling them "the most beautiful twins in the world," which further accelerated their digital growth.
Navigating Social Media Growth and Public Attention
Managing a high-profile online presence requires a delicate balance between public exposure and personal privacy, especially for minors. Their parents took an active role in running all social media channels, moderating comments, and ensuring that school and extracurricular activities remained a priority.
As they transitioned into their teens, their content evolved from professional portfolio shots to lifestyle vlogs, travel highlights, dance videos, and fashion lookbooks on platforms like TikTok and YouTube. This shift allowed them to build a more direct connection with their audience beyond static modeling photographs.
"Balancing school, dance classes, and brand shoots takes strict scheduling and a dedicated support system behind the scenes."
Lifestyle, Hobbies, and Adventures
Outside of modeling and content creation, the twins maintain active lifestyles. Growing up in Southern California provided ample opportunity for outdoor activities, including swimming, hiking, and participating in competitive dance teams.
Dance has played a major role in their daily routines, helping them build stage presence, coordination, and stamina that translate directly into their modeling work. Their travel content often showcases family trips, beach days, and behind-the-scenes glimpses of photo shoots in scenic coastal locations. Unlike traditional runway models who maintain strict privacy, digital-native models like the Clements twins share a curated version of their everyday hobbies, giving followers insight into their personal interests outside of work.
The Business of Twin Modeling
The modeling industry has a long history of featuring twins, from iconic fashion duos to commercial print campaigns. Twins often offer unique versatility for brands seeking matching aesthetics or contrasting personalities in editorial spreads.
For the Clements family, building a brand meant treating social media like a professional enterprise. They established clear boundaries regarding which brands they partner with, focusing primarily on youth fashion, lifestyle products, and family-friendly entertainment. Their success reflects a broader shift in the modeling industry where agency representation is frequently complemented—or even driven—by independent digital followings.
- Digital reach: Their combined platforms reach millions of followers across Instagram, TikTok, and YouTube.
- Professional longevity: Transitioning from child models to teenage influencers requires continuous content adaptation and brand diversification.
- Industry standards: Working as minors involves strict adherence to California's Coogan Act and labor laws designed to protect young performers' earnings.
Frequently Asked Questions
Who are the Clements twins?
Ava Marie and Leah Rose Clements are American fashion models and social media personalities who gained widespread attention on Instagram in 2017.
When did they start modeling?
They first modeled as infants at six months old, then returned to the industry professionally at age seven when their Instagram account went viral.
Who manages their career and social media?
Their parents, Jaqi and Kevin Clements, manage their official social media accounts, business inquiries, and agency contracts.
Do they have other siblings?
Yes, they have an older brother named Chase Robert Clements, who has also dabbled in acting and modeling.
How do they balance school and modeling?
Their family utilizes homeschooling and flexible scheduling to accommodate brand shoots, travel, and competitive dance while keeping up with educational requirements.
