Ava Marie and Leah Rose Clements, universally recognized as the Clements twins, entered the public eye in 2017 when their mother, Jaqi Clements, launched an Instagram account documenting their early lives. Within months, the stunning imagery captured viral attention, earning them labels like "the most beautiful twins in the world". Rather than fading as a transient internet trend, the sisters transitioned that digital momentum into sustained commercial modeling contracts, agency representation, and independent entrepreneurial ventures.
Navigating the child modeling industry requires balancing rigorous commercial schedules with standard education and normal adolescent development. Managing this trajectory takes structured family involvement, professional agency navigation, and deliberate expansion into alternative revenue streams like fashion design.
The Origins of the Clements Twins Phenomenon
The twins were born on July 7, 2010, in Orange County, California, to parents Kevin and Jaqi Clements. Even during infancy, friends and strangers frequently commented on their striking features, prompting Jaqi to temporarily test the waters with local modeling agencies when the girls were six months old. However, managing an infant household alongside their older brother Chase proved overwhelming, and Jaqi pressed pause on the idea.
The turning point arrived in July 2017. As the twins turned seven—a milestone age in the commercial modeling sector because children can handle structured direction and longer shoot days—Jaqi reopened the conversation. The girls enthusiastically embraced the idea.
What separated the Clements sisters from thousands of other aspiring child models was a combination of exceptional visual symmetry, timing within the early Instagram algorithm ecosystem, and active parental management. By pairing professional photography with consistent posting schedules, their follower count surged from a few thousand to hundreds of thousands within months, catching the attention of major children's brands.
Professional Modeling Contracts and Brand Collaborations
The viral success on social media quickly translated into physical agency representation. The twins signed with multiple prominent agencies, including LA Models and Eris Talent Agency. This infrastructure allowed them to pivot from simple Instagram features to high-profile commercial campaigns.
- Major Retail Partnerships: The sisters have modeled for prominent children's and teen clothing lines, including Target, Old Navy, Converse, and American Girl.
- Editorial Features: Their portfolio extends into print and digital publications, including features in WWD (Women's Wear Daily) for high-profile collaborative lines like Macy's and Levi's.
- Runway Work: They have walked in fashion showcases such as the Rookie USA Fashion Show in New York City, demonstrating comfort in live, high-pressure runway environments.
Securing these placements relies heavily on strict labor laws regarding minor performers in California. Shoots are deliberately scheduled around academic calendars, ensuring that education remains the primary focus while commercial commitments occupy afternoons or weekends.
Expanding Beyond Modeling: The Launch of Kaveah
Relying solely on modeling contracts leaves performers vulnerable to shifting industry tastes. To build long-term career stability, the twins and their family moved into entrepreneurship by co-founding Kaveah, a teen-focused fashion brand.
Kaveah focuses on everyday essentials designed specifically by teens for teens. Rather than simply licensing their name, the sisters take an active role in design concepts, marketing choices, and brand aesthetics. This transition mirrors the path taken by successful teen creators who leverage personal branding to build tangible assets outside traditional agency work.
In addition to apparel design, the family maintains a prominent digital footprint through their collaborative YouTube channel, Clements Crew, which features vlogs, behind-the-scenes content, and lifestyle updates. Select acting credits, including appearances in web series like Chicken Girls, have further broadened their entertainment repertoire.
Navigating Personal Challenges and Public Advocacy
The family dynamic faced a major test in 2019 when their father, Kevin Clements, was diagnosed with acute myeloid leukemia and T-lymphoblastic leukemia. Needing a bone marrow transplant, the family utilized their massive Instagram platform to run public awareness campaigns, encouraging followers to register for donor swabs.
While direct followers did not yield a matching donor for Kevin, the public push raised significant awareness for blood cancer charities. Ultimately, Kevin received a successful transplant from his brother Chris, leading to a full recovery. This experience shifted part of their digital presence toward health advocacy, collaborating with organizations like Nail and Bone to donate proceeds from specialized products to medical research.
Common Misconceptions About Child Influencers
Public perception of internet-famed minors often carries negative assumptions about exploitation or lack of schooling. Examining how the Clements household operates reveals a calculated structure designed to protect the children's welfare:
- Control of Accounts: The parents retain strict administrative control over all social media channels, filtering brand deals and monitoring direct engagement.
- Education First: Homeschooling or flexible local schooling options are utilized when shoot dates conflict with standard hours, preventing academic gaps.
- Voluntary Participation: According to parental interviews, the twins treat modeling and content creation as an extracurricular activity similar to sports or dance, retaining the right to step back.
Frequently Asked Questions
How old are the Clements twins?
Ava and Leah Clements were born on July 7, 2010.
Who manages the careers of Ava and Leah Clements?
Their career operations are managed primarily by their mother, Jaqi Clements, alongside professional talent agencies such as LA Models and Eris Talent Agency.
What is Kaveah?
Kaveah is an independent teen fashion brand co-founded by the twins, offering everyday apparel designed for youth markets.
Do the Clements twins have other siblings?
Yes, they have an older brother named Chase Robert Clements, who is also involved in child modeling and social media content creation.
