Brandon Medford holds an estimated net worth of around $3 million, driven primarily by his high-end automotive brokerage ventures, software enterprises, and digital footprint. Best known as a co-founder of PTG365 (Price Too Good 365) and the driving force behind Show Time Auto, Medford transformed a traditional car sales hustle into a nationally recognized luxury vehicle empire.
Financial estimates for modern digital entrepreneurs fluctuate based on equity valuations, active real estate holdings, and private business revenues. Public records and industry profiles pin Medford's wealth in the multi-million dollar range, built through a combination of high-volume exotic car sales, dealer consulting, and digital mentorship programs.
The Early Hustle and Foundation
Growing up in New York City, Medford didn't inherit wealth or walk into an easy corporate job. He attended Richmond Hill High School in Queens before studying finance at Baruch College in Manhattan. Like many young adults balancing school and bills, he worked standard service jobs—including a stint at Wendy's when he was 16.
Rather than treating early jobs as dead ends, he used them to study consumer interaction and operations. That foundational work ethic pushed him into the automotive sector, where he started as a lot attendant and salesperson before rising to finance director at a local dealership. During those years, he learned how national lending markets operated, how dealerships structured back-end financing, and how to close deals on high-margin vehicles.
Scaling PTG365 and Show Time Auto
The major turning point in Medford's financial trajectory came when he partnered with long-time peers Dave Obaseki and Eric Whitehead to establish PTG365. Operating out of the New York tri-state area, the company quickly scaled past traditional dealership models by leaning heavily into social media marketing, celebrity clientele, and transparent digital deal-making.
Medford eventually expanded his footprint into operations like Show Time Auto. Several core revenue streams fuel his net worth today:
- Exotic Vehicle Brokerage: Sourcing and delivering high-end exotics—including Lamborghinis, Ferraris, and Rolls-Royces—to athletes, entertainers, and high-net-worth buyers across the country.
- Specialized Financing Programs: Developing targeted alternative financing structures like the Entrepreneur Loan, which focuses on business cash flow rather than traditional consumer credit scores alone.
- Automotive Software and Consulting: Co-founding Dealer Innovations to supply operational software solutions to independent auto brokers and dealerships.
- Digital Monetization: Leveraging platforms like Instagram and YouTube to secure brand partnerships, mentorship enrollments, and high-ticket consulting clients.
Media Presence and Personal Brand
Unlike traditional business moguls who keep a low profile behind corporate balance sheets, Medford built his personal brand directly into his sales funnel. Often referred to in digital circles by monikers tied to his luxury inventory, he documented the high-energy reality of delivering six-figure supercars.
Media features, including nods from Forbes, helped cement his status as a prominent young figure in the modern automotive space. This visibility reduced customer acquisition costs for his businesses, allowing his network to expand rapidly without relying solely on traditional advertising spend.
Financial Management and Asset Allocation
While luxury cars dominate his social media feeds, building a sustainable net worth requires moving capital out of depreciating assets and into cash-flowing operations. Medford's wealth management strategy relies on three core pillars:
- Reinvestment into Operating Businesses: Plowing profits back into software development and scaling logistics infrastructure rather than tying up all liquidity in passive investments.
- Alternative Lending Equity: Capturing margins on the financing side of vehicle transactions, which often yields higher stability than vehicle sales alone.
- Personal Brand Equity: Treating his digital presence as a scalable asset that can launch new auxiliary products, consulting cohorts, or B2B software tools instantly.
Frequently Asked Questions
What is Brandon Medford's primary source of income?
His primary income stems from automotive brokerage operations, high-end vehicle sales through ventures like PTG365 and Show Time Auto, and alternative financing structures designed for self-employed buyers.
Did Brandon Medford go to college?
Yes, he studied finance at Baruch College in Manhattan after graduating from high school in Queens, New York.
How did Brandon Medford get started in the car industry?
He started working in traditional dealerships, learning the ins and outs of sales, vehicle sourcing, and dealership finance before working his way up to a finance director role and eventually launching his own company.
What is Dealer Innovations?
Dealer Innovations is a software company co-founded by Medford that builds tools and operational infrastructure specifically tailored for independent auto brokers and dealerships.
